Let´s cut the crap – It’s time for the hospitality industry to wake up. We need to get real about the environmental and social challenges we are facing right now. This is an invite to embrace new perspectives, different choices and better goals, to have a positive impact on the people we work with and on the world we want to live in.

Room for Change
Welcome to THE LOBBY! We bring the hospitality industry together to tackle key challenges affecting our planet and its people. How we do this is – by offering our members a room for change to evoke movement in the industry and beyond.

Power of People
THE LOBBY is a platform for game changers across industries who move forward, inspire and shape the new standards in hospitality. Tune in to hear top speakers talking from the heart, bringing challenging perspectives and a focus on real sustainable solutions that can be implemented within the industry.

Collective Mindset
At THE LOBBY, we develop long-term relationships in the hotel business. We work hand in hand with sponsors and partners that see the greatest challenge of our time as their opportunity. Your ideas, methods, and products are taking an active role in the program.

The most important hotel event in the Nordic countries
The next LOBBY event will take place on September 5 2023 in Copenhagen. Stay in touch with regular updates from our website to see how and what we´re doing.

Read some of the conclusions from the 2022 Sponsor workshop here

This is not about problem-solving but creation.
This is not about blaming but collaboration.
This is not about perfection but action.
Together we commit to a sustainable and more human world – because we know it’s possible!