The Lobby is a movement – a community where top decisionmakers from the European hospitality industry meet to consciously learn from each other, network and shape the future. We motivate the hotel industry to think forward with innovative angles and cool key-note-speaks.
2023 Theme is FORWARDISM

FORWARDism thinks about tomorrow while respecting and remembering the past and considers progressiveness, climate, and humanism as their most natural state.
FORWARDism is the joy of belonging and using the power of friendship to experience a sense of lasting joy in the future.
FORWARDism is to be courageous to share, care and evolve as a community.

At the Lobby we dare to ask questions, we love to have fun, and restlessly strive for a better tomorrow.

Join The Lobby 2023 FORWARDism on September 5th + 6th in Copenhagen.

Room for Change
Get your seat among inspiring members in a room for change to evoke movement in the industry and beyond.

Power of People
Tune in to hear top speakers talking from the heart, bringing challenging perspectives and a focus on real sustainable solutions that can be implemented within the industry.

Collective Mindset
At The Lobby, we develop long-term relationships in the hotel business – this is where network turns into friendship. We work hand in hand with sponsors and partners that see the greatest challenge of our time as their opportunity. Your ideas, methods, and products are taking an active role in the program.

The most important hotel event in the Nordic countries.
Stay in touch with regular updates from our website to see how and what we´re doing.
The Lobby 2023 FORWARDism.

Read some of the conclusions from the 2022 Sponsor workshop here