Moving hospitality
The Lobby is a movement – a community where top decisionmakers from the European hospitality industry meet to consciously learn from each other, network and shape the future. We motivate the hotel industry to think forward with innovative angles and cool key-note-speaks.

The Lobby is a two-day event. Day one with a prevent and a networking dinner, and day two is a conference day.

At the Lobby we dare to ask questions, we love to have fun, and restlessly strive for a better tomorrow.

The Lobby team
Dorte – Co-founder The Lobby | Anne – Communication | Mathilde – Project manager

Collective Mindset
At The Lobby, we develop long-term relationships in the hotel business – this is where network turns into friendship. We work hand in hand with sponsors and partners that see the greatest challenge of our time as their opportunity. Your ideas, methods, and products are taking an active role in the program.

The most important hotel event in the Nordic countries.
Stay in touch with regular updates from our website to see how and what we´re doing.

Next The Lobby on Sep 3+4 2024 in Copenhagen.

Media partner – Sleeper Magazine

"I was dead impressed by the nice event - it was super inspiring and familiar.Nice meeting so many new and interesting people - What an energy boost for the fall. "

Linda Ågren, Hotel Design Manager, Scandic

2024 THEME
YOUTH – Cross-Generational Collaboration
Youth represents the heartbeat of innovation, driving change and pushing boundaries in ways that can redefine industries – such as ours – hospitality. In today’s dynamic and rapidly evolving business landscape, harnessing the energy, creativity, and fresh perspectives of the younger generation is not just a choice but a strategic imperative.

In an era where the planet faces unprecedented environmental challenges, the youth emerge as a powerful force driving change towards a sustainable future. The energy and enthusiasm of the youth, coupled with their digital savvy, make them natural champions for sustainable practices. From advocating for renewable energy solutions to promoting eco-friendly lifestyles, the younger generation is actively contributing to the global movement towards a greener and more sustainable planet.

As the digital era unfolds, the agility, tech-savviness, and adaptability of young minds can be a catalyst for embracing cutting-edge technologies, fostering a culture of continuous improvement, and staying ahead of market trends.

Indeed, beyond digital and sustainable innovation, the diverse and inclusive nature of youth brings a wealth of perspectives to the table. Embracing this diversity not only enhances creativity but also reflects the evolving expectations of a globalized and socially conscious consumer base.

The Lobby 2024 claims
Unlock the limitless potential of cross-generational collaboration, where the dynamic exchange of ideas, experiences, and perspectives not only bridges gaps but fuels innovation, fosters mentorship, and cultivates a rich tapestry of collective wisdom for a brighter future.


Programme 2024

Pre-event, conference, and afterparty

3th Sept 06-11pm Pre-event
Join us at our exclusive networking event. Meet the speakers, meet new and old friends and network your way through the evening.
Location: 25h Hotel Indre By

4th Sept 9.30am-05pm The Lobby Conference
Location: Axelborg by Nimb

4th Sept 08.00pm The Lobby Afterparty
Drinks and party with all your old and new best friends.
Location: 25h Hotel Paper Island

“No joke: best hotel conference we’ve ever attended. Great speakers, informal, genuine vibe and lovely organizers.”

Hans Meyer, Founder of Zoku and Former Founder of CitizenM


Check out our cool Lobby sponsors. They all have solid knowledge about hospitality and a curiosity to learn new aspects of sustainable solutions. At The Lobby you get to meet all the sponsors, and you will have a unique opportunity to talk and discuss relevant topics.

We’re still open for sponsors. Please contact us, and we will explain how we aim to spark ideas about a forward-thinking and more conscious hospitality industry.


Meet our friends.
Friends listen, learn, share and help each other, without any commitments nor hidden agendas. Our Lobby friends help us share our thoughts and they help develop The Lobby event to both meet your expectations and to surprise you at the event with new ideas on how to create a change – a change making the hospitality industry more sustainable. More vibrant. More interesting.

Our friends all represent cool brands like: Union Kul, Nordkranen, AM-PM, A Studio Between, Hilton, Zoku, Embassies of Good Living, Conran and Partners, Cibola Holding, MisterSteel, Studio LOST, Concrete Amsterdam, Stylt Trampoli, HC Tomorrow, Stockholm Creative Edition, Under One Sky, Studio Aisslinger, Riklin Brothers


Nipa Doshi & Jonathan Levien

FoundersDoshi Levien


Liv & Erik Johansen

Liv: Designer | Erik: FounderStylt


Rasmus Munk | Alchemist



Hotel Management School

Researchers & studentsMaastricht (NL)


Spencer Bailey

Co-founder and editor-in-chiefThe Slowdown + Time Sensitive podcast


Apolonia Sokol

Artist and Arthistorian 


Anemette + Danni Bühlmann 

Owners Bühlmann Hotel og Gastronomi

Kris Keiller

Brand Creative Direction & Design ManagerPatagonia EMEA


Nachson Mimran

Co-founder and CEO of to.org, and co-founder of The Alpina Gstaad


Bruno Marti & Christoph Hoffmann

Executive VP of Brand MarketingCo-Founder & CEO25hours Hotels

“A good thing about The Lobby is that it is not too big. We need to be a group of people with different mindsets who can share ideas and experiences”.

Ilse Crawford, Founder StudioIlse

Book your room at 25hours Paper Island

Email: groups.paperisland@25hours-hotels.com

When booking rooms, you will not receive a normal confirmation. Instead, you are registered on a booking list and will be contacted as soon as the systems are in place.

Medium – 1600 DKK incl. breakfast
Large – 1700 DKK incl. breakfast
Large Plus – 1800 DKK incl. breakfast
Extra Large – 1900 DKK incl. breakfast
Gigantic – 2000 DKK incl. breakfast



Episode 1: Mikkel Juel Iversen

Mikkel Juel Iversen
Founder Under One Sky

Episode 2: Catherine Dolton

Catherine Dolton

Episode 3: Josh Fehnert

Josh Fehnert

Episode 4: Slow + Studio Corkinho

Slow + Studio Corkinho

Image Gallery 2023

Video Gallery

2023 and 2022

“The Lobby has a line-up of speakers on a different level. Rich in ideas, thought-provoking suggestions, and inspirations”.

Jane Moyses, Director for Projects and FF&E Belmond

3Daysofdesign X The Lobby

At The Lobby we strive for a better tomorrow – and therefore super excited that we this summer 2023 was invited by 3Daysofdesign to make a special edition of The Lobby – A pop-up The Lobby – planning and hosting 3 talks at Mineralvandsfabrikken in Carlsberg Byen during the design festival.

The event had inspiring talks by fashion designer, artist and musician Henrik Vibskov, CEO at Briq Peter Bur, Creative partner fileunderpop Josefine Hoffmeyer, Founder Aamanns, Genbo, TV Host and Author Adam Aamann & Entrepreneur, Initiator and Ideaman behind Folkehuset and Kanalhuset Lennart Lajboschitz.

We invited London-based Editor Amy Frearson to co-host together with co-founder of The Lobby, Dorte Bagge.


Dorte Bagge:  dorte@thelobbycph.com mobile: +45 2562 6633