The Lobby is a movement – a community where top decisionmakers from the European hospitality industry meet to consciously learn from each other, network and shape the future. We motivate the hotel industry to think forward with innovative angles and cool key-note-speaks.

The Lobby is a two-day event. Day one with a prevent and a networking dinner, and day two is a conference day.

At the Lobby we dare to ask questions, we love to have fun, and restlessly strive for a better tomorrow.

The Lobby team
(from left) Julie, Project manager, Ulla, Photographer, Anne, Communication, Dorte, Co-founder The Lobby

Collective Mindset
At The Lobby, we develop long-term relationships in the hotel business – this is where network turns into friendship. We work hand in hand with sponsors and partners that see the greatest challenge of our time as their opportunity. Your ideas, methods, and products are taking an active role in the program.

The most important hotel event in the Nordic countries.
Stay in touch with regular updates from our website to see how and what we´re doing.

Next The Lobby in Sep 2024 in Copenhagen.


"I was dead impressed by the nice event - it was super inspiring and familiar.Nice meeting so many new and interesting people - What an energy boost for the fall. "

Linda Ågren, Hotel Design Manager, Scandic


THE LOBBY have chosen to collaborate with the following hotels to offer accommodation during the event.
Use the discount code for each hotel to save on your booking.

Discount code: 25h_thelobby

Discount code: THELOBBY


3 venues 2 days

5th September 6-11pm Vipp Garage, Snorresgade 22
Network your way through our networking dinner meeting old and new friends.
Talk with culinary entrepreneur, Claus Meyer and chairman of THINK Hospitality, Michael Ingemann

6th September 9:00am-5pm
The Lobby Conference at Axelborg by Nimb, Vesterbrogade 4

6th September 7-11pm
The Lobby After Party at Kvadrat, Klubiensvej 22

The Lobby Conference at Axelborg by Nimb, Vesterbrogade 4

09-09.30 Opening of The Lobby and registration
09.30-10 Welcome by The Lobby Co-Founder Dorte Bagge
10-10.30 SØSTR, Sharin Foo, Louise Foo – Spatial sound live performance
10.40-11.15 ACCOR, Damien Perrot, Federico Toresi and Johannes Torpe – How can luxury become smarter?
11.20-12 Just Bricks – Making NFT history, what´s the fuss?
12-01.30 Lunch, network and time to look around at the sponsor area
01.35-02.05 The Social Hub, Charlie MacGregor – a talk about; Community, Connection and Purpose
02.15-02.45 Porsche, Christian Knörle – Forward31: The art how to reinvent yourself
02.50-03.20 Coffee break and meet the sponsors
03.25-04 Design Hotels, Piotr Wisniewski, K-Studio – Leading the movement in purposeful travel
04.05-04.35 Marimekko, Selim Saukkomaa – The motivation of Co-labs
04.40-5 Conclusion, good-bye & see you at the next Lobby

“No joke: best hotel conference we’ve ever attended. Great speakers, informal, genuine vibe and lovely organizers.”

Hans Meyer, Founder of Zoku and Former Founder of CitizenM


Check out our cool Lobby sponsors. They all have solid knowledge about hospitality and a curiosity to learn new aspects of sustainable solutions. At The Lobby you get to meet all the sponsors, and you will have a unique opportunity to talk and discuss relevant topics.
We’re still open for sponsors. Please contact us, and we will explain how we aim to spark ideas about a forward-thinking and more conscious hospitality industry.


Meet our friends.
Friends listen, learn, share and help each other, without any commitments nor hidden agendas. Our Lobby friends help us share our thoughts and they help develop The Lobby event to both meet your expectations and to surprise you at the event with new ideas on how to create a change – a change making the hospitality industry more sustainable. More vibrant. More interesting.

Our friends all represent cool brands like: Union Kul, Nordkranen, AM-PM, A Studio Between, Hilton, Zoku, Embassies of Good Living, Conran and Partners, Cibola Holding, MisterSteel, Studio LOST, Concrete Amsterdam, Stylt Trampoli, HC Tomorrow, Stockholm Creative Edition, Under One Sky, Studio Aisslinger, Riklin Brothers


Charlie MacGregor

CEO and founderThe Social Hub


Johannes Torpe

Founder and designerJohannes Torpe Studios


Just Bricks

FoundersJust Bricks


Perrot and Toresi

Global Chief Design / Global VP Design / Accor



Danish duoSharin Foo + Louise Foo


Design Hotels + designers

Design HotelsPiotr WisniewskiK-Studio


Selim Saukkomaa

Head of Global Brand ConceptsMarimekko


Christian Knörle / Porsche

Head of Company BuildingPorsche


Claus Meyer & Michael Ingemann

Culinary entrepreneur, Claus Meyer and chairman of THINK Hospitality, Michael Ingemann


“A good thing about The Lobby is that it is not too big. We need to be a group of people with different mindsets who can share ideas and experiences”.

Ilse Crawford, Founder StudioIlse



Episode 1: Mikkel Juel Iversen

Mikkel Juel Iversen
Founder Under One Sky

Episode 2: Catherine Dolton

Catherine Dolton

Episode 3: Josh Fehnert

Josh Fehnert

Episode 4: Slow + Studio Corkinho

Slow + Studio Corkinho

Image Gallery 2023

Video Gallery



“The Lobby has a line-up of speakers on a different level. Rich in ideas, thought-provoking suggestions, and inspirations”.

Jane Moyses, Director for Projects and FF&E Belmond


Dorte Bagge:  dorte@thelobbycph.com mobile: +45 2562 6633