ABOUT
Moving hospitality
The Lobby is a movement – a community where top decision-makers from the European hospitality industry meet to consciously learn from each other, network and shape the future. We motivate the hotel industry to think forward with innovative angles and cool key-note-speaks.
The Lobby is a two-day event. Day one with a prevent and a networking dinner, and day two is a conference day.
At the Lobby we dare to ask questions, we love to have fun, and restlessly strive for a better tomorrow.
The Lobby team
Collective Mindset
At The Lobby, we develop long-term relationships in the hotel business – this is where network turns into friendship. We work hand in hand with sponsors and partners that see the greatest challenge of our time as their opportunity. Your ideas, methods, and products are taking an active role in the program.
The most important hotel event in the Nordic countries.
Stay in touch with regular updates from our website to see how and what we´re doing.
Media partner – Sleeper Magazine
"I was dead impressed by the nice event - it was super inspiring and familiar.
Nice meeting so many new and interesting people - What an energy boost for the fall. "
Linda Ågren, Hotel Design Manager, Scandic
2026 THEME
CELEBRATING FAILURES
The Lobby isn’t about perfection. It’s about daring to ask questions and move in unknown directions. It’s about encouraging and inspiring people to think differently, and to bring real human experiences into our community. This year, we’re CELEBRATING FAILURES — the mess-ups, the breakthroughs, the happy accidents — and the friendships these circumstances make possible.
Failure humbles us. It teaches a resilience you can’t buy, fake, or masterclass your way into.
Failure is not the end of the story — it’s the messy, brilliant beginning of a new one.
Failure doesn’t shut you down. It hands you a clean sheet of paper, sharpens your pencil, and reminds you to continue — even when things burn, break, or fall apart.
When we fail together, something remarkable happens — walls come down, egos fade, and teams bond over the late-night disasters, the near-misses, and the “what were we thinking?” moments. It turns colleagues into confidants and opens space for empathy, for creativity, and for each other.
In failing together, we find the courage to transform — and the community to rise again.
Failure is not our downfall — it’s our common ground, our training ground. It’s what moves us forward. It’s what makes us better leaders, creators, and friends.
So this year at The Lobby, we invite you to drop the mask of perfection — to learn, to rebuild, and to connect through the lessons failure offers.
See you in Copenhagen on the 2nd and 3rd of September.
PROGRAMME 2026
2 September (14 – 23)
Pre-event | NEW WORKS Showroom, Bredgade 42, Cph
Pre-event | VITRA Showroom, Klubiensvej 22, Pakhus 48, Cph
SEATED DINNER | Langelinieskuret, Langelinie Allé 16, Cph
Join us for an exclusive evening featuring a seated dinner and social networking. Meet the speakers, new and old friends and network your way through the evening.
3 September (9 – 00)
Conference | langelinieskuret, Langelinie Allé 16, Cph
Join our conference to experience bold voices from inside and outside the hospitality business.
Afterparty | UMAGE Showroom, Rådmandsgade 10, Cph
Drinks, food and party with all your old and new best friends.
“No joke: best hotel conference we’ve ever attended. Great speakers, informal, genuine vibe and lovely organizers.”
Hans Meyer, Founder of Zoku and Former Founder of CitizenM
SPONSORS 2026
Check out our cool Lobby sponsors. They all have solid knowledge about hospitality and a curiosity to learn new aspects of sustainable solutions. At The Lobby you get to meet all the sponsors, and you will have a unique opportunity to talk and discuss relevant topics.
We’re still open for sponsors. Please contact us, and we will explain how we aim to spark ideas about a forward-thinking and more conscious hospitality industry.
FRIENDS
Meet our friends.
Friends listen, learn, share and help each other, without any commitments nor hidden agendas. Our Lobby friends help us share our thoughts and they help develop The Lobby event to both meet your expectations and to surprise you at the event with new ideas on how to create a change – a change making the hospitality industry more sustainable. More vibrant. More interesting.
Our friends all represent cool brands like: Union Kul, Nordkranen, AM-PM, A Studio Between, Hilton, Zoku, Embassies of Good Living, Conran and Partners, Cibola Holding, MisterSteel, Studio LOST, Concrete Amsterdam, Stylt Trampoli, HC Tomorrow, Stockholm Creative Edition, Under One Sky, Studio Aisslinger, Riklin Brothers
SPEAKERS 2026
We are currently working on our speaker programme for 2026 and will soon update. Until then, have a look at our highly skilled line of speakers from 2025.
SPEAKERS 2025
“A good thing about The Lobby is that it is not too big. We need to be a group of people with different mindsets who can share ideas and experiences”.
Ilse Crawford, Founder StudioIlse
CONTENT
Image Gallery 2025
Podcasts
The Lobby stage underwent a transformation during our latest edition—and what a change it was! All attention turned to the live recording of Slowdown Media‘s TimeSensitive podcast, where host Spencer Bailey, in his trademark calm, curious, and warm manner, facilitated a mind-expanding conversation with The Alpina Gstaad co-founder Nachson Mimran.
The interview explored many fascinating aspects of Nachson’s life and projects, but two powerful messages stood out above all. First, Nachson expressed a desire to eliminate small talk—urging us to dive deep and get real right away. Second, and perhaps even more notable, was this strong statement: “Talent is equally distributed, but opportunity isn’t.”
The podcast is available on timesensitive.fm
Articles
CONGRATULATIONS TO RASMUS MUNK – NEWLY ANNOUNCED WINNER OF THE BEST CHEF AWARDS 2024!
To celebrate his incredible achievement, we’re thrilled to share an article covering his powerful and inspiring talk at The Lobby 2024. Don’t miss this insight into Rasmus’s innovative approach and vision for the future of gastronomy.
Read the full article here!
Video Gallery
“The Lobby has a line-up of speakers on a different level. Rich in ideas, thought-provoking suggestions, and inspirations”.
Jane Moyses, Director for Projects and FF&E Belmond
3Daysofdesign X The Lobby
At The Lobby we strive for a better tomorrow – and therefore super excited that we this summer 2023 was invited by 3Daysofdesign to make a special edition of The Lobby – A pop-up The Lobby – planning and hosting 3 talks at Mineralvandsfabrikken in Carlsberg Byen during the design festival.
The event had inspiring talks by fashion designer, artist and musician Henrik Vibskov, CEO at Briq Peter Bur, Creative partner fileunderpop Josefine Hoffmeyer, Founder Aamanns, Genbo, TV Host and Author Adam Aamann & Entrepreneur, Initiator and Ideaman behind Folkehuset and Kanalhuset Lennart Lajboschitz.
We invited London-based Editor Amy Frearson to co-host together with co-founder of The Lobby, Dorte Bagge.
