The Lobby is a movement – a community where top decisionmakers from the European hospitality industry meet to consciously learn from each other, network and shape the future. We motivate the hotel industry to think forward with innovative angles and cool key-note-speaks.
2023 Theme is FORWARDISM

FORWARDism thinks about tomorrow while respecting and remembering the past and considers progressiveness, climate, and humanism as their most natural state.
FORWARDism is the joy of belonging and using the power of friendship to experience a sense of lasting joy in the future.
FORWARDism is to be courageous to share, care and evolve as a community.

At the Lobby we dare to ask questions, we love to have fun, and restlessly strive for a better tomorrow.

Join The Lobby 2023 FORWARDism on September 5th + 6th in Copenhagen.

Room for Change
Get your seat among inspiring members in a room for change to evoke movement in the industry and beyond.

Power of People
Tune in to hear top speakers talking from the heart, bringing challenging perspectives and a focus on real sustainable solutions that can be implemented within the industry.

Collective Mindset
At The Lobby, we develop long-term relationships in the hotel business – this is where network turns into friendship. We work hand in hand with sponsors and partners that see the greatest challenge of our time as their opportunity. Your ideas, methods, and products are taking an active role in the program.

The most important hotel event in the Nordic countries.
Stay in touch with regular updates from our website to see how and what we´re doing.
The Lobby 2023 FORWARDism.

Read some of the conclusions from the 2022 Sponsor workshop here


“No joke: best hotel conference we’ve ever attended. Great speakers, informal, genuine vibe and lovely organizers.”

Hans Meyer, Founder of Zoku and Former Founder of CitizenM

Preliminary programme

5th September 6-11pm Vipp Garage, Snorresgade 22
Network your way through our networking dinner meeting old and new friends.

6th September 9:30am-5pm
The Lobby Conference at Axelborg by Nimb, Vesterbrogade 4

6th September 6-11pm
The Lobby AfterParty at Kvadrat, Klubiensvej 22

“The Lobby has a line-up of speakers on a different level. Rich in ideas, thought-provoking suggestions, and inspirations”.

Jane Moyses, Director for Projects and FF&E Belmond


Check out our cool Lobby sponsors. They all have solid knowledge about hospitality and a curiosity to learn new aspects of sustainable solutions. At The Lobby you get to meet all the sponsors, and you will have a unique opportunity to talk and discuss relevant topics.
We’re still open for sponsors. Please contact us, and we will explain how we aim to spark ideas about a greener and more conscious hospitality industry.


Meet our friends.
Friends listen, learn, share and help each other, without any commitments nor hidden agendas. Our Lobby friends help us share our thoughts and they help develop The Lobby event to both meet your expectations and to surprise you at the event with new ideas on how to create a change – a change making the hospitality industry more sustainable. More vibrant. More interesting.

Our friends all represent cool brands like: Union Kul, Nordkranen, AM-PM, A Studio Between, Hilton, Zoku, Embassies of Good Living, Conran and Partners, Cibola Holding, MisterSteel, Studio LOST, Concrete Amsterdam, Stylt Trampoli, HC Tomorrow, Stockholm Creative Edition, Under One Sky, Studio Aisslinger, Riklin Brothers

SPEAKERS more to come...

More 2022 speakers will soon be announced.

Charlie MacGregor

CEO and founderThe Social Hub


Just Bricks

FoundersJust Bricks


Perrot and Toresi

Global Chief Design / Global VP DesignAccor


Johannes Torpe

Founder and designerJohannes Torpe Studios


Selim Saukkomaa

Head of Global Brand ConceptsMarimekko


Christian Knörle / Porsche

Head of Company BuildingPorsche


“A good thing about The Lobby is that it is not too big. We need to be a group of people with different mindsets who can share ideas and experiences”.

Ilse Crawford, Founder StudioIlse



Episode 1: Mikkel Juel Iversen

Mikkel Juel Iversen
Founder Under One Sky

Episode 2: Catherine Dolton

Catherine Dolton

Episode 3: Josh Fehnert

Josh Fehnert

Episode 4: Slow + Studio Corkinho

Slow + Studio Corkinho

Image Gallery 2022

Video Gallery




Dorte Bagge:  dorte@thelobbycph.com mobile: +45 2562 6633