ABOUT

Moving hospitality
The Lobby is a movement – a community where top decision-makers from the European hospitality industry meet to consciously learn from each other, network and shape the future. We motivate the hotel industry to think forward with innovative angles and cool key-note-speaks.

The Lobby is a two-day event. Day one with a prevent and a networking dinner, and day two is a conference day.

At the Lobby we dare to ask questions, we love to have fun, and restlessly strive for a better tomorrow.

The Lobby team

Collective Mindset
At The Lobby, we develop long-term relationships in the hotel business – this is where network turns into friendship. We work hand in hand with sponsors and partners that see the greatest challenge of our time as their opportunity. Your ideas, methods, and products are taking an active role in the program.

The most important hotel event in the Nordic countries.
Stay in touch with regular updates from our website to see how and what we´re doing.

Media partner – Sleeper Magazine

"I was dead impressed by the nice event - it was super inspiring and familiar.
Nice meeting so many new and interesting people - What an energy boost for the fall. "

Linda Ågren, Hotel Design Manager, Scandic

2026 THEME
CELEBRATING FAILURES 

The Lobby isn’t about perfection. It’s about daring to ask questions and move in unknown directions. It’s about encouraging and inspiring people to think differently, and to bring real human experiences into our community. This year, we’re CELEBRATING FAILURES — the mess-ups, the breakthroughs, the happy accidents — and the friendships these circumstances make possible.

Failure humbles us. It teaches a resilience you can’t buy, fake, or masterclass your way into.

Failure is not the end of the story — it’s the messy, brilliant beginning of a new one.

Failure doesn’t shut you down. It hands you a clean sheet of paper, sharpens your pencil, and reminds you to continue — even when things burn, break, or fall apart.

When we fail together, something remarkable happens — walls come down, egos fade, and teams bond over the late-night disasters, the near-misses, and the “what were we thinking?” moments. It turns colleagues into confidants and opens space for empathy, for creativity, and for each other.

In failing together, we find the courage to transform — and the community to rise again.

Failure is not our downfall — it’s our common ground, our training ground. It’s what moves us forward. It’s what makes us better leaders, creators, and friends.

So this year at The Lobby, we invite you to drop the mask of perfection — to learn, to rebuild, and to connect through the lessons failure offers.

See you in Copenhagen on the 2nd and 3rd of September.

PROGRAMME 2026

2 September (14 – 23)

THE COURAGE TO MOVE     |   NEW WORKS Showroom, Bredgade 42,  Cph

BEAUTIFUL FALIURES – LIVE STORIES OF THINGS GONE WRONG     |   VITRA Showroom, Klubiensvej 22, Pakhus 48, Cph

SEATED DINNER    |    Langelinieskuret, Langelinie Allé 16, Cph

Join us for a day of curated experiences across Copenhagen. Meet speakers, connect with new and familiar faces, and immerse yourself in a day where hospitality is not just discussed, but lived.

Throughout the day, you will be guided from one location to the next – allowing you to simply arrive, engage, and be part of the experience.

 

3  September (9 – 00)

CONFERENCE   |   Langelinieskuret, Langelinie Allé 16, Cph

AFTERPARTY  |   UMAGE Showroom, Rådmandsgade 10, Cph

Join us for a day of bold ideas, fresh perspectives, and inspiring conversations with voices from inside and outside the hospitality industry.

Continue the experience at the afterparty – with drinks, food, and the opportunity to connect and celebrate with both new and familiar faces.

“No joke: best hotel conference we’ve ever attended. Great speakers, informal, genuine vibe and lovely organizers.”

Hans Meyer, Founder of Zoku and Former Founder of CitizenM

SPONSORS 2026

Check out our cool Lobby sponsors. They all have solid knowledge about hospitality and a curiosity to learn new aspects of sustainable solutions. At The Lobby you get to meet all the sponsors, and you will have a unique opportunity to talk and discuss relevant topics.

We’re still open for sponsors. Please contact us, and we will explain how we aim to spark ideas about a forward-thinking and more conscious hospitality industry.


FRIENDS

Meet our friends.
Friends listen, learn, share and help each other, without any commitments nor hidden agendas. Our Lobby friends help us share our thoughts and they help develop The Lobby event to both meet your expectations and to surprise you at the event with new ideas on how to create a change – a change making the hospitality industry more sustainable. More vibrant. More interesting.

Our friends all represent cool brands like: Union Kul, Nordkranen, AM-PM, A Studio Between, Hilton, Zoku, Embassies of Good Living, Conran and Partners, Cibola Holding, MisterSteel, Studio LOST, Concrete Amsterdam, Stylt Trampoli, HC Tomorrow, Stockholm Creative Edition, Under One Sky, Studio Aisslinger, Riklin Brothers


SPEAKERS 2026

We are currently working on our speaker programme for 2026 and will be updating from now and until The Lobby 2026.

Chris Penn

Chief Executive Officer
Ace Hotel

READ MORE

Michael Levie

Founding Partner
CitizenM Hotels

READ MORE

SPEAKERS 2025

Piet Hein Eek

Founder and designer
Piet Hein Eek

READ MORE

Karin Visth

Head Sommelier and Restaurant Manager, KOKS

READ MORE

Xavier De Kestelier

Head of Design 
Hassell

READ MORE

Pierre Leclercq

Head of Design
Citroën

READ MORE

Nikos Karaflos

Owner
Dexamenes Seaside Hotel

READ MORE

Sana Frini

Architect and CO-founder
Locus

READ MORE

Gabriela Basovska

Director of Development for Northern Europe, Hyatt

READ MORE

Miguel Martins

Head of Development - Northern Europe, IHG

READ MORE

Linda Ågren

Brand & Design Experience Manager
Scandic Hotels

READ MORE

Philippa Wagner

Founder
PeoplePlacesSpaces

READ MORE

Alexander Kølpin

Founder & Creative Director
Kolpin Hotels

READ MORE

Karim Nielsen

CEO
Kolpin Hotels

READ MORE

“A good thing about The Lobby is that it is not too big. We need to be a group of people with different mindsets who can share ideas and experiences”.

Ilse Crawford, Founder StudioIlse

CONTENT

Moving hospitality – together

A hotel is more than just a place we go to spend the night. It is an opportunity.

An opportunity to experience, feel, and live. To think in new ways, to grow wiser and richer in knowledge, relationships, and creativity.

We want to inspire the industry to make bold, authentic choices that help create a better more meaningful world laying the foundation for strong communities and deep connections. We want to inspire more unique human centered experiences, where life is lived and memories created.

That is why we are curious about the hotels and people who have not followed the conventional path — and how they have succeeded in creating truly unique experiences. Snøhetta, for example, designed the world’s first energy-positive hotel; how can the rest of us be inspired and motivated to build more sustainably? What makes guests travel to Hotel Dexamenes in Greece, which has no pool, but instead hosts communal dinners where guests and locals gather to talk about local foods and ingredients?

Could other hotels be just as curious daring to do things a little bit different? Could we — instead of offering a traditional breakfast and the daily newspaper — offer our guests a more intentional start to the day, with space for calm, reflection, or quiet conversation? Could we invite them to join a shared dinner with other guests? Or could we guide them more thoughtfully in their individual choices through our hospitality? Could we give them the opportunity to prepare their own dinner, with inspiration and support from our skilled chefs? Or create clubs where guests meet around relevant themes and ideas?

The possibilities are endless and the benefits of working intentionally and human-centered are worth exploring.

We must lead change — together

It requires that we dare be brave, to think differently and long-term. To challenge and create change. That we seek to to lead a transformation that engages all the senses — and all people. It also requires the willingness to offer guests surprising experiences where they learn something they cannot simply read about. Something that will uphold the possibilities of staying with them forever. That may look like creating environments that invite guests to think differently, that gently challenge their worldview enough for the experience to stay with them and plant small influential seeds out into the world.

We need to constantly ask ourselves questions to lead change. What is good hospitality? How do we include more people for the benefit of all? What does it truly mean to belong? And what can we learn from researchers, architects, or artists when planning and living the future of hospitality?

Perhaps one day it will be natural to collaborate with those who have less, or who live on the edge of society — not merely by donating surplus food, but by investing in long-term programs that create jobs for seniors, people with disabilities, or individuals experiencing homelessness. A new step that can make a profound difference for the individual while also helping address the industry’s need for qualified talent. This just to mention one possibility among many.

That is why business development in hospitality is about far more than what can be measured. It is about experiences we feel. Communities we remember. Change that make an impact. We no longer spend our limited time and resources on just anything or anyone. We have to make it count.

We must inspire greater courage, community, and genuine engagement — together

Our goal is to inspire hotel operators, design studios, and others within the industry to see its challenges through eyes that create space for transformation and innovation — benefitting all.

The industry needs more courage — which is why we bring forward speakers and topics that are not necessarily commercial, but ask questions and shed light upon subjects, challenges states quo and therefore inspire more meaningful choices. Choices that, in the end, can generate just as strong – if not even stronger – results as what we have always done.

The industry needs stronger community — which is why we create a platform where new ideas can be explored, and where we meet in ways that foster long-term relationships and innovative collaborations. Here network evolve into friendships and serious business partnerships. We take on a personal role as hosts, meeting others as we ourselves wish to be met. We are accessible to everyone and here for everyone. We thoughtfully connect guests across disciplines and backgrounds so that everyone builds new network and everyone’s value is recognized.

The industry needs greater authenticity — which is why we ensure that guests and partners meet in new, informal ways that allow for personal conversations that can develop into genuine real business. We also challenge behaviors that can be improved and present real alternatives creating new possibilities to build personality, attract talent, and establish communities.

We make the world better for ourselves and others — together

We do so by daring to lead and by being who we are: people who make mistakes, but who insist  on trying and going deeper into the industry’s challenges and opportunities  — seeking the places where we and our guests can learn something beyond the expected, and where what makes us wiser is people and their lived experiences.

This is how we believe the industry can learn and evolve creating a better world for the hotel guest — and, through that, also for itself.

Together, we can work toward an intentional future that does not dictate us by circumstances, but is being shaped and becomes a place where we actively make the world better for ourselves and for others.

The Lobby: Moving hospitality – together.


Sleeper Magazine article, Issue 125

We’re happy to share an article about The Lobby is featured in Sleeper Magazine, Issue 125. Read the article here!

Thank you to Sleeper Magazine for the feature, and to our community of guests, collaborators, and friends who continue to make The Lobby what it is.

We move hospitality — together.

Read the article here: Sleeper Magazine x The Lobby

 


Image Gallery 2025


Podcasts

The Lobby stage underwent a transformation during our latest edition—and what a change it was! All attention turned to the live recording of Slowdown Media‘s TimeSensitive podcast, where host Spencer Bailey, in his trademark calm, curious, and warm manner, facilitated a mind-expanding conversation with The Alpina Gstaad co-founder Nachson Mimran.

The interview explored many fascinating aspects of Nachson’s life and projects, but two powerful messages stood out above all. First, Nachson expressed a desire to eliminate small talk—urging us to dive deep and get real right away. Second, and perhaps even more notable, was this strong statement: “Talent is equally distributed, but opportunity isn’t.”

The podcast is available on timesensitive.fm


Articles

CONGRATULATIONS TO RASMUS MUNK – NEWLY ANNOUNCED WINNER OF THE BEST CHEF AWARDS 2024!

To celebrate his incredible achievement, we’re thrilled to share an article covering his powerful and inspiring talk at The Lobby 2024. Don’t miss this insight into Rasmus’s innovative approach and vision for the future of gastronomy.

Read the full article here


Video Gallery

“The Lobby has a line-up of speakers on a different level. Rich in ideas, thought-provoking suggestions, and inspirations”.

Jane Moyses, Director for Projects and FF&E Belmond

3Daysofdesign X The Lobby

At The Lobby we strive for a better tomorrow – and therefore super excited that we this summer 2023 was invited by 3Daysofdesign to make a special edition of The Lobby – A pop-up The Lobby – planning and hosting 3 talks at Mineralvandsfabrikken in Carlsberg Byen during the design festival.

The event had inspiring talks by fashion designer, artist and musician Henrik Vibskov, CEO at Briq Peter Bur, Creative partner fileunderpop Josefine Hoffmeyer, Founder Aamanns, Genbo, TV Host and Author Adam Aamann & Entrepreneur, Initiator and Ideaman behind Folkehuset and Kanalhuset Lennart Lajboschitz.

We invited London-based Editor Amy Frearson to co-host together with co-founder of The Lobby, Dorte Bagge.

CONTACT

Dorte Bagge:  dorte@thelobbycph.com mobile: +45 2562 6633

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