ABOUT
Moving hospitality
The Lobby is a movement – a community where top decisionmakers from the European hospitality industry meet to consciously learn from each other, network and shape the future. We motivate the hotel industry to think forward with innovative angles and cool key-note-speaks.
The Lobby is a two-day event. Day one with a prevent and a networking dinner, and day two is a conference day.
At the Lobby we dare to ask questions, we love to have fun, and restlessly strive for a better tomorrow.
The Lobby team
Dorte – Co-founder The Lobby | Anne – Communication | Mathilde – Project manager
Collective Mindset
At The Lobby, we develop long-term relationships in the hotel business – this is where network turns into friendship. We work hand in hand with sponsors and partners that see the greatest challenge of our time as their opportunity. Your ideas, methods, and products are taking an active role in the program.
The most important hotel event in the Nordic countries.
Stay in touch with regular updates from our website to see how and what we´re doing.
Next The Lobby on Sep 2+3 2025 in Copenhagen.
Media partner – Sleeper Magazine
"I was dead impressed by the nice event - it was super inspiring and familiar.Nice meeting so many new and interesting people - What an energy boost for the fall. "
Linda Ågren, Hotel Design Manager, Scandic
2025 THEME
EVERYDAY ACTIVISM
At The Lobby, we’re on a mission to create a hospitality event that doesn’t just surprise but sparks fresh ideas and bold conversations within our community. This year’s theme, EVERYDAY ACTIVISM, is where passion and purpose meet action.
Why Everyday Activism?
Because you don’t need a megaphone to make a difference. Small, intentional actions—rooted in creativity, courage, and a touch of boldness—have the power to transform culture. And when culture shifts, so does the future of hospitality.
In 2025, we’re bringing together free-thinking, fearless minds to challenge norms, spark dialogue, and build a more inclusive and sustainable world in hospitality—and beyond. Whether you’re 8 or 80, it’s not about the scale of the action; it’s about the heart, purpose, and drive behind it.
The Lobby 2025 is your platform to take a stand—and we can’t wait to stand with you. Let’s turn conversations into connections and strong friendships that challenge normal business networking.
See you in Copenhagen on the 2nd and 3rd of September.
PROGRAMME 2025
Pre-event, conference, and afterparty
PRE-EVENT | 2 SEPTEMBER 2025 (18 – 23)
Langelinie Pavillonen, Langelinie 10, 2100
Join us for an exclusive pre-event evening featuring a seated
dinner and social networking. Meet the speakers, meet new
and old friends and network your way through the evening.
CONFERENCE | 3 SEPTEMBER 2025 (9 – 17)
PRESSEN, Vester Voldgade 33, 1552 Copenhagen
Join our conference to experience bold voices from inside
and outside the hospitality business.
AFTERPARTY | 3 SEPTEMBER 2025 (20)
VITRA Showroom, Klubiensvej 22, Pakhus 48, 2150
Drinks, food and party with all your old and new best friends.
“No joke: best hotel conference we’ve ever attended. Great speakers, informal, genuine vibe and lovely organizers.”
Hans Meyer, Founder of Zoku and Former Founder of CitizenM
SPONSORS 2025
Check out our cool Lobby sponsors. They all have solid knowledge about hospitality and a curiosity to learn new aspects of sustainable solutions. At The Lobby you get to meet all the sponsors, and you will have a unique opportunity to talk and discuss relevant topics.
We’re still open for sponsors. Please contact us, and we will explain how we aim to spark ideas about a forward-thinking and more conscious hospitality industry.
FRIENDS
Meet our friends.
Friends listen, learn, share and help each other, without any commitments nor hidden agendas. Our Lobby friends help us share our thoughts and they help develop The Lobby event to both meet your expectations and to surprise you at the event with new ideas on how to create a change – a change making the hospitality industry more sustainable. More vibrant. More interesting.
Our friends all represent cool brands like: Union Kul, Nordkranen, AM-PM, A Studio Between, Hilton, Zoku, Embassies of Good Living, Conran and Partners, Cibola Holding, MisterSteel, Studio LOST, Concrete Amsterdam, Stylt Trampoli, HC Tomorrow, Stockholm Creative Edition, Under One Sky, Studio Aisslinger, Riklin Brothers
SPEAKERS 2024
Christoph Hoffmann & Grit Rister
Co-Founder & CEOGeneral Manager of the 25hours Hotel Indre By and Paper Island
Design Hotels Panel
Minnie KempArtist and Interior DesignerFirmdale Hotels Executive-Katherine Templar-LewisCognitive Scientist and Co-FounderKinda Studios-Ruud BelmansFounder & Creative DirectorWeWantMore Studio
“A good thing about The Lobby is that it is not too big. We need to be a group of people with different mindsets who can share ideas and experiences”.
Ilse Crawford, Founder StudioIlse
CONTENT
Image Gallery 2024
Podcasts
The Lobby stage underwent a transformation during our latest edition—and what a change it was! All attention turned to the live recording of Slowdown Media‘s TimeSensitive podcast, where host Spencer Bailey, in his trademark calm, curious, and warm manner, facilitated a mind-expanding conversation with The Alpina Gstaad co-founder Nachson Mimran.
The interview explored many fascinating aspects of Nachson’s life and projects, but two powerful messages stood out above all. First, Nachson expressed a desire to eliminate small talk—urging us to dive deep and get real right away. Second, and perhaps even more notable, was this strong statement: “Talent is equally distributed, but opportunity isn’t.”
The podcast is available on timesensitive.fm
Articles
CONGRATULATIONS TO RASMUS MUNK – NEWLY ANNOUNCED WINNER OF THE BEST CHEF AWARDS 2024!
To celebrate his incredible achievement, we’re thrilled to share an article covering his powerful and inspiring talk at The Lobby 2024. Don’t miss this insight into Rasmus’s innovative approach and vision for the future of gastronomy.
Read the full article here!
Video Gallery
“The Lobby has a line-up of speakers on a different level. Rich in ideas, thought-provoking suggestions, and inspirations”.
Jane Moyses, Director for Projects and FF&E Belmond
3Daysofdesign X The Lobby
At The Lobby we strive for a better tomorrow – and therefore super excited that we this summer 2023 was invited by 3Daysofdesign to make a special edition of The Lobby – A pop-up The Lobby – planning and hosting 3 talks at Mineralvandsfabrikken in Carlsberg Byen during the design festival.
The event had inspiring talks by fashion designer, artist and musician Henrik Vibskov, CEO at Briq Peter Bur, Creative partner fileunderpop Josefine Hoffmeyer, Founder Aamanns, Genbo, TV Host and Author Adam Aamann & Entrepreneur, Initiator and Ideaman behind Folkehuset and Kanalhuset Lennart Lajboschitz.
We invited London-based Editor Amy Frearson to co-host together with co-founder of The Lobby, Dorte Bagge.
