ABOUT
Moving hospitality
The Lobby is a movement – a community where top decisionmakers from the European hospitality industry meet to consciously learn from each other, network and shape the future. We motivate the hotel industry to think forward with innovative angles and cool key-note-speaks.
The Lobby is a two-day event. Day one with a prevent and a networking dinner, and day two is a conference day.
At the Lobby we dare to ask questions, we love to have fun, and restlessly strive for a better tomorrow.
The Lobby team
Dorte – Co-founder The Lobby | Anne – Communication | Mathilde – Project manager
Collective Mindset
At The Lobby, we develop long-term relationships in the hotel business – this is where network turns into friendship. We work hand in hand with sponsors and partners that see the greatest challenge of our time as their opportunity. Your ideas, methods, and products are taking an active role in the program.
The most important hotel event in the Nordic countries.
Stay in touch with regular updates from our website to see how and what we´re doing.
Next The Lobby on Sep 2+3 2025 in Copenhagen.
Media partner – Sleeper Magazine
"I was dead impressed by the nice event - it was super inspiring and familiar.Nice meeting so many new and interesting people - What an energy boost for the fall. "
Linda Ågren, Hotel Design Manager, Scandic
2024 THEME
YOUTH – Cross-Generational Collaboration
Youth represents the heartbeat of innovation, driving change and pushing boundaries in ways that can redefine industries – such as ours – hospitality. In today’s dynamic and rapidly evolving business landscape, harnessing the energy, creativity, and fresh perspectives of the younger generation is not just a choice but a strategic imperative.
SUSTAINABILITY
In an era where the planet faces unprecedented environmental challenges, the youth emerge as a powerful force driving change towards a sustainable future. The energy and enthusiasm of the youth, coupled with their digital savvy, make them natural champions for sustainable practices. From advocating for renewable energy solutions to promoting eco-friendly lifestyles, the younger generation is actively contributing to the global movement towards a greener and more sustainable planet.
DIGITAL
As the digital era unfolds, the agility, tech-savviness, and adaptability of young minds can be a catalyst for embracing cutting-edge technologies, fostering a culture of continuous improvement, and staying ahead of market trends.
SOCIAL/DIVERSITY
Indeed, beyond digital and sustainable innovation, the diverse and inclusive nature of youth brings a wealth of perspectives to the table. Embracing this diversity not only enhances creativity but also reflects the evolving expectations of a globalized and socially conscious consumer base.
The Lobby 2024 claims
Unlock the limitless potential of cross-generational collaboration, where the dynamic exchange of ideas, experiences, and perspectives not only bridges gaps but fuels innovation, fosters mentorship, and cultivates a rich tapestry of collective wisdom for a brighter future.
Programme 2024
Pre-event, conference, and afterparty
3th Sept 06-11pm Pre-event
Join us at our exclusive networking event. Meet the speakers, meet new and old friends and network your way through the evening.
Talk by Christoph Hoffmann, Founder of 25hours hotels and Grit Rister, General Manager of the 25hours Hotel Indre By and 25hours Hotel Paper Island. Moderated by What Does Not
This event includes a seated dinner
Location: 25h Hotel Indre By
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08.30-09.00 Opening of The Lobby and registration
09.05-09.20 Welcome by The Lobby Founder Dorte Bagge
09.20-09.50 Doshi Levien in conversation with Amy Frearson “A fine balance”
09.55-10.25 Liv Johansen, Industrial Designer & Erik Johansen, Founder Stylt “Inspiration through Generations”
10.30-11.10 Panel talk: “How To Refuel The Hospitality Industry as a real career opportunity and not just a job” Anemette Bühlmann, Owner Bühlmann, Luc Kaus, Student, Hotel School of Maastrict, Ida Öman, Operations Manager, Ibis Style Copenhagen – moderated by Asli Kutlucan, CEO Adina Hotels Europe
11.15-11.45 Rasmus Munk – Founder Alchemist “Changing the world through gastronomy – Holistic Cuisine at Alchemist”
11.50-01.10 Lunch, network and time to look around at the sponsor area
01.15-02.05 The Slowdown. Live recording: Time Sensitive podcast featuring host Spencer Bailey in conversation with Alpina Gstaad co-founder Nachson Mimran. Presented with The Slowdown.
02.10-02.40 Apolonia Sokol, Artist and Art historian, “On canvas. In history. On time” – in conversation with Ann Van Wettern
02.45-03.20 Coffee break and time to look around the sponsor area
03.25-04.05 Panel talk: “Design for the next generation”, Minnie Kemp, Firmdale Hotels, Ruud Belmans, WeWantMore, Katherine Lewis, Kinda Studios – Moderated by Sarah Doyle, Design Hotels
04.10-04.40 Patagonia, Kris Keiller, Brand Creative Direction and Design Manager EMEA “Responsible Design for Business Unusual”
04.40-05.00 Conclusion, good-bye & see you at the next Lobby
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4th Sept 08.00pm The Lobby Afterparty
Drinks and party with all your old and new best friends.
Location: 25h Hotel Paper Island
“No joke: best hotel conference we’ve ever attended. Great speakers, informal, genuine vibe and lovely organizers.”
Hans Meyer, Founder of Zoku and Former Founder of CitizenM
SPONSORS 2024
Check out our cool Lobby sponsors. They all have solid knowledge about hospitality and a curiosity to learn new aspects of sustainable solutions. At The Lobby you get to meet all the sponsors, and you will have a unique opportunity to talk and discuss relevant topics.
We’re still open for sponsors. Please contact us, and we will explain how we aim to spark ideas about a forward-thinking and more conscious hospitality industry.
FRIENDS
Meet our friends.
Friends listen, learn, share and help each other, without any commitments nor hidden agendas. Our Lobby friends help us share our thoughts and they help develop The Lobby event to both meet your expectations and to surprise you at the event with new ideas on how to create a change – a change making the hospitality industry more sustainable. More vibrant. More interesting.
Our friends all represent cool brands like: Union Kul, Nordkranen, AM-PM, A Studio Between, Hilton, Zoku, Embassies of Good Living, Conran and Partners, Cibola Holding, MisterSteel, Studio LOST, Concrete Amsterdam, Stylt Trampoli, HC Tomorrow, Stockholm Creative Edition, Under One Sky, Studio Aisslinger, Riklin Brothers
SPEAKERS 2024
Christoph Hoffmann & Grit Rister
Co-Founder & CEOGeneral Manager of the 25hours Hotel Indre By and Paper Island
Design Hotels Panel
Minnie KempArtist and Interior DesignerFirmdale Hotels Executive-Katherine Templar-LewisCognitive Scientist and Co-FounderKinda Studios-Ruud BelmansFounder & Creative DirectorWeWantMore Studio
“A good thing about The Lobby is that it is not too big. We need to be a group of people with different mindsets who can share ideas and experiences”.
Ilse Crawford, Founder StudioIlse
CONTENT
Image Gallery 2024
Podcasts
Episode 1: Mikkel Juel Iversen
Mikkel Juel Iversen
Founder Under One Sky
www.underonesky.cc
Episode 2: Catherine Dolton
Catherine Dolton
IHG
Episode 3: Josh Fehnert
Josh Fehnert
Monocle
Episode 4: Slow + Studio Corkinho
Slow + Studio Corkinho
Video Gallery
“The Lobby has a line-up of speakers on a different level. Rich in ideas, thought-provoking suggestions, and inspirations”.
Jane Moyses, Director for Projects and FF&E Belmond
3Daysofdesign X The Lobby
At The Lobby we strive for a better tomorrow – and therefore super excited that we this summer 2023 was invited by 3Daysofdesign to make a special edition of The Lobby – A pop-up The Lobby – planning and hosting 3 talks at Mineralvandsfabrikken in Carlsberg Byen during the design festival.
The event had inspiring talks by fashion designer, artist and musician Henrik Vibskov, CEO at Briq Peter Bur, Creative partner fileunderpop Josefine Hoffmeyer, Founder Aamanns, Genbo, TV Host and Author Adam Aamann & Entrepreneur, Initiator and Ideaman behind Folkehuset and Kanalhuset Lennart Lajboschitz.
We invited London-based Editor Amy Frearson to co-host together with co-founder of The Lobby, Dorte Bagge.
