Serdar Kutucu

Chief Executive Officer


Since April 2020, Serdar is CEO of Slow – a collective of people, places and projects that reframe the ways we live, work and interact. Drawing insights from regenerative agriculture, adaptive reuse and the slow movement, Slow is currently developing places around the world that offer a deeper, conscious and collaborative form of hospitality. Serdar leads all Slow business development efforts and the growth of our global community.

Being passionate about transformative, boundary-pushing travel experiences he has always had a keen instinct for brand narrative, architecture and positioning. Before joining Slow, Serdar was COO at Design Hotels. Over his 12 years at the company, he played a vital role in shaping the Design Hotels collection and driving the creative & strategic development of the brand.

His deep understanding of the travel industry, gastronomy and hospitality is complemented with a wealth of experience in marketing, communications and business innovation. He holds a master’s degree in international business administration from the University of Vienna.