Philippa Wagner

Philippa Wagner founded PeoplePlacesSpaces to help hospitality brands get in sync with what truly matters: understanding their guests. With over 20 years researching trends and forecasting futures, she helps brands cut through the noise and build meaningful connections.

As a trusted confidant rather than a typical agency, Philippa challenges hospitality operators, designers, architects, and investors to think beyond today’s constraints. She creates strategic frameworks that don’t just solve problems—they anticipate what’s coming next.

Her work spans brand strategy, guest experience development, and futures forecasting for clients including MM:NT, Ennismore, Locke, TFE Hotels, and Stay City Group. She regularly speaks at global hospitality forums, bringing fresh perspectives on the future of guest behaviour.

This people-first, culturally rooted approach helps clients see their guests clearly today and build for tomorrow’s needs.