Frans Johansson

Frans Johansson is an entrepreneur, bestselling author, and one of the leading voices on innovation, creativity, and change. He is the CEO of Medici Next and the author of The Medici Effect, a globally influential book that introduced the idea that breakthrough innovation happens at the intersection of different disciplines, industries, and perspectives.

Over the past two decades, Frans has advised and spoken to leaders at some of the world’s largest organizations, including Google, Microsoft, Disney, Nike, Pfizer, and IBM. His work has helped shape how companies think about collaboration, diversity of thought, and innovation in an increasingly complex world.

At The Lobby, Frans brings a perspective that is particularly relevant for founders, leaders, and organizations navigating uncertainty and change. His central idea – that the most valuable opportunities emerge when different worlds collide – has influenced businesses, governments, and institutions around the globe, making him a compelling voice on how innovation actually happens in practice.