Philippa Wagner

Philippa Wagner is the founder of PeoplePlacesSpaces, a strategy studio helping hospitalitybrands get in sync with where culture and travel behaviour are heading. Her edge is combiningfutures-thinking with a genuine operational understanding of how hospitality actually works,so the ideas she brings are grounded in reality, not just theory.

She reads the signals early, then helps brands turn them into something that actually lasts.That grounding shaped MM:NT, the award-winning live hospitality lab she led as creative leadfor TFE Hotels, and it’s why FutureGuest, her bi-annual research tracking how guest identityand behaviour are reshaping hospitality, has become one of the industry’s most closely readpieces of research, shaped by guests and industry leaders alike.

She’s worked with some of the most interesting names in independent and lifestylehospitality, including Ennismore, Locke, Gleneagles, StayCity Group and TFE Hotels, turningforesight and insight into brand strategy, guest experience and product innovation. Her workasks a simple question with complicated answers: not just how a stay makes someone feel,but who it lets them be.