Sandra Weinert

Co-founder and CEO

Guldsmeden Hotels

Sandra Weinert is co-founder and CEO of Guldsmeden Hotels – a Danish, sustainable nouveau-bohemian group of 10 boutique hotels with locations in Copenhagen, Berlin, Oslo, Reykjavik, the Cote d´Azur, and Bali. Originally a graphics designer, Sandra worked at LEGO for a number of years before realizing her dream of opening a hotel with her husband, architect Marc Weinert in 1999. The Weinert couple has three children, Axel, Babette, and Manon, all of whom have a hotel in Copenhagen named after them.

Sustainability coupled with unique design and warm and genuine hostmanship has been at the core of the hotels from the very beginning, as it has always been at the core of the Weinert family life.