Accor / Damien Perrot and Federico Toresi



The French hotel chain is among the world’s most influential and largest hotel chains – and if any, they must be able to reveal what the future hotels look like. Accor impresses with its ambitious and interesting portfolio of cool hotel brands – ranging from affordable luxury to premium hotel brands.

Here’s some background info about the two Accor guys:
Damien is Global Chief Design, Premium, Midscale & Economy brands at Accor ensuring to reinforce the brand equity and brand identity, bringing his team and the group strategy beyond hospitality traditional borders in terms of design, technical services, and innovation. Always respecting operational obligations, the department Damien leads is increasingly looking for creativity to build experiences and arouse emotions, while also increasing the performance for our investors

Federico is Global VP Design, Luxury & Premium brands at Accor leading the team that defines the design and product strategy and creates standards and concept guidelines for Accor’s luxury and premium hospitality brands, overseeing design initiatives to evolve the design, performance, guest experience, and market development of their brands.